CEO

James R. Lites, Dallas Stars

Season 6 Episode 6 | 29h 2m 15s

Dallas Stars President and CEO James Lites discusses his return to the team now under new ownership. Learn how The Stars are strengthening their roster hoping to land once again in the playoffs. Lites shares his strategy on boosting lack-luster attendance and returning the franchise to profitability.

Aired: 09/06/12

Rating: NR

Video has closed captioning.

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