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CEO

Darren Rodgers, Blue Cross and Blue Shield of Texas

  • Aired: 07/29/2011
  • 27:41
  • Rating: NR
This month on CEO, Lee Cullum welcomes Darren Rodgers, President of Blue Cross and Blue Shield of Texas. The state's largest health care insurer is gearing up for sweeping changes to the industry.
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Darren Rodgers, Blue Cross and Blue Shield of Texas
Rodgers discusses measures BCBSTX is taking to combat staggering medical costs.
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